I think that is most likely the biggest ticket item we need to make sure we can keep pace with the other services. In the backdrop however, outside of product, we are working on licensing deals that will allow us to create a comprehensive music library.
For the next quarter, a lot of our work is going to be focused on onboarding and matchmaking in a taste-based sense: making sure that listeners find mixes they’re going to dig and vice versa. I think the other piece is on the product side. Whether we go with that particular nomenclature and brand construct or not, there is this notion of really doubling down on what we do best and making sure people understand that 8tracks is the home for curated playlists, so when people think “I’d really love to find a mixtape for my workout,” we want them to think of 8tracks first. So there’s this bond of trust between DJ and listener. It’s about music discovery, but it’s also about putting together something that others will appreciate.Įven if you’re looking at a historical analogue, you have to trust the DJ - there isn’t necessarily the ability to skip ahead to the eighth track, then go back to the second track, and then jump to the fifth track, etc. ” I think in many ways, that captures what 8tracks is all about in a concise manner: it’s social, and there is this intent that one is creating this unique work of art for another person or persons. One thing that we’ve been debating internally is that we’re increasingly thinking about shifting to the nomenclature surrounding a “ mixtape. We don’t do on-demand, so if we play our cards right, and can generate enough attention on our brand, we can be the place where you go for curated playlists. From a brand standpoint, it’s somewhat easier for us to focus on doing one thing well. I think there are a couple of things we can do at 8tracks, putting on a lens from the brand standpoint and a lens from a product standpoint. But there isn’t necessarily that intention of curation for an audience. For example, I saw the Cure this summer, so since I was kind of on a Cure tip, I put together a playlist which was basically all of the Cure albums, and that’s how I tuned in.
When I describe 8tracks to someone, they often say “Isn’t Spotify also about playlists?” In a sense, you can make a playlist on Spotify, but the most common use case for playlists in an on-demand service is organizing your music library to make it easier for personal consumption. They are probably looking to improve upon this, so what is being done to protect the integrity of playlisting as it stands in 8tracks? Spotify and YouTube both have playlist features which offer limited functionality at best and barely incorporate any aspect of networking at all. 8tracks has arguably the best networked playlist feature available online. Get shares in 8tracks before the round closes on October 21
#8TRACKS RADIO COVER ART DOWNLOAD#
Ever wonder how 8tracks compares alongside Spotify, Pandora, and others in the music streaming market? Watch our CEO & founder, David Porter present on 8tracks market, vision and positioning in this investor webinar. View & download the presentation slides here, and check out questions from investors below.Īnd don’t forget, our equity crowdfunding campaign on SeedInvest is nearing the end, with less than three weeks left to participate!
0 kommentar(er)
